Thursday, August 30, 2018

Google’s Penguin goes real-time and be more granular

Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.

The last Penguin update, Penguin 3.0, happened on October 17, 2014. Any sites hit by it have waited nearly two years for the chance to be free.

According to Google. With this latest release, Penguin becomes real-time. As Google recrawls and reindexes pages — which happens constantly — those pages will be assessed by the Penguin filter. Pages will be caught and/or freed by Penguin as part of this regular process.

As Google said in its post:
With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.

Penguin becomes more page-specific, not sitewide only

Google also said this new Penguin algorithm is “more granular.”:

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Featured Post

British-based startup ARC unveiled its first motorcycle model in Milan this week

One being described as fast, advanced and expensive. The so-called Vector costs more than $100,000