- Every sender of an email must be able to prove they had consent — express or reasonably implied — to send the email BEFORE the email was sent. And the various timeframes associated with different consent types must be tracked and recorded as well.
- Every email sent must contain proper corporate identification.
- All emails must have a built-in unsubscribe mechanism.
The Canadian Anti-Spam Legislation ( CASL )
Under CASL (Canadian Anti-Spam Legislation), every commercial email sent to a recipient in Canada — not just bulk email, but all email: one-to-one, one-to-many and either B2B or B2C — requires all three of the following, all the time:
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