The Canadian Anti-Spam Legislation ( CASL )

Under CASL (Canadian Anti-Spam Legislation), every commercial email sent to a recipient in Canada — not just bulk email, but all email: one-to-one, one-to-many and either B2B or B2C — requires all three of the following, all the time:

  1. Every sender of an email must be able to prove they had consent — express or reasonably implied — to send the email BEFORE the email was sent. And the various timeframes associated with different consent types must be tracked and recorded as well.
  2. Every email sent must contain proper corporate identification.
  3. All emails must have a built-in unsubscribe mechanism.

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